Financial Market Data/Analysis Demand, 2020 & 2021 – Global Survey Results

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(Revenue, Segment & Regional Growth Sentiment)

Burton-Taylor surveyed global market data industry suppliers, analysts, consultants and users to determine their forecasts for market data spend over the next 18 months in user segments, regions and product types.  The results show that global spend is expected to decline marginally in 2021, but the overall influence of COVID-19 on the industry remains uncertain.

High Level Findings

This Burton-Taylor survey indicates:

  • COVID-19 Influence – Despite the broad economic impact of COVID-19 shutdowns, the financial industry remains uncertain about the influence on market data spend, with just over half of respondents (54%) expecting COVID-19 to have a significant influence on market data spending in 2021 while 46% expect little to no influence from the pandemic on spending activity.
  • User Segment Demand – User segments expected to see the largest declines included salespeople and corporate C-Suite users, with 15% and 13% in each category expecting spending declines in excess of 6%, respectively.
  • Product Type Demand – Survey respondents are the most optimistic about an increase in Alternative Data spending over the next 18 months.  

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