Media Intelligence and PR Software/Information Global Share & Segment Sizing 2020 (Annual Benchmark Study)

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(Key Competitors, Global Market Share 2019, Global Segment Sizing 2019, Global Market Trending 2015-19, Global Segment Trending 2015-19)

Annual spending on Media Intelligence solutions for public relations professionals grew 7.2% in 2019 and is now close to USD4.5 billion, according to latest Burton-Taylor analysis.

Burton-Taylor leads the industry in coverage, delivering the only comprehensive analysis of Media Intelligence and Public Relations Software/Information market share, market segmentation and vendor performance.

Market size and share analysis is provided for all of media monitoring; media analysis; journalist/key influencer identification and contact management; press release distribution; and social media management.

The report includes insights into leading vendors, including Cision’s strategy under its new Platinum Equity ownership, Meltwater’s expansion in the social media space and the ambitions of Intrado for its new Notified service.

It also looks at the performance and strategies of fast-growing market challengers including UNICEPTA, Signal AI, Infomedia, Agility PR Solutions, Roxhill Media, ACCESSWIRE and other.

This 128-page analysis is sufficiently detailed to allow Media Intelligence and Public Relations Software/Information providers to understand competitive positioning currently, historically, globally, regionally and within individual market segments.

It is also designed to help current and future investors in the industry and their advisors to make better-informed, more confident and more appropriate investment decisions.

This report includes extensive updates on developments by company and by segment, unique quantitative analysis and expert observations on the industry from market participants.

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