Media Intelligence and PR Software/Information Global Share & Segment Sizing 2021 (Annual Benchmark Study)

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(Key Competitors, Global Market Share 2020, Global Segment Sizing 2020, Global Market Trending 2016-20, Global Segment Trending 2016-20)

Annual spending on Media Intelligence solutions for public relations professionals grew 7.5% in 2020 to more than USD4.8 billion, according to latest Burton-Taylor analysis.

Burton-Taylor’s latest annual report on the industry gives extensive insights into developments at leading vendors, including Cision’s business integration progress, Meltwater’s revised business strategy and IPO, the ambitions of Intrado for its product portfolio, the progress of Isentia towards its long-term strategic goals and the diversification of Argus Data Insights into adjacent regions and segments.

The study also looks at the performance and strategies of mid-size players such as CARMA, Infomedia and Access Intelligence, as well as other fast-moving market challengers including Agility PR Solutions, PublicRelay, Muck Rack, Fullintel, Signal AI, Roxhill Media, ACCESSWIRE and many more.

This 148-page analysis is sufficiently detailed to allow Media Intelligence and Public Relations Software & Information providers and their investors to understand market and competitor developments globally, regionally and within individual market segments.

Market size and share analysis is provided for all of media monitoring; media analysis; journalist/key influencer identification and contact management; press release distribution; and social media monitoring, analysis and management.

Burton-Taylor leads the industry in coverage, drawing extensively on unique primary research and delivering the sector’s benchmark report on Media Intelligence market size, market share, market segmentation and vendor performance.

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