Cision is by far the largest provider of Media Intelligence services in the world and Cision Communications Cloud is its flagship service.

This Burton-Taylor Media Intelligence Buyer’s Guide provides an independent analysis of the product, in order to help potential users to make better buying decisions.

The guide has been substantially revised and updated to reflect latest product enhancements,  incorporating technology and content from TrendKite. Changes include updated monitoring, improved alerting, integrated social amplification data and much-expanded social influencer coverage and functionality.

The Buyer’s Guide provides a systematic analysis of how Cision Communications Cloud helps communications professionals to monitor media coverage; measure and analyse its impact; identify journalists and other key influencers and manage contacts with them; distribute press releases and track their impact; and monitor, analyse and manage social media coverage.  It also provides information on Cision’s company background, strategy, pricing model and competitive positioning.

The report presents information on Cision Communications Cloud in relation to over 130 criteria, all shown in a clear, easy-to-read presentation format.