Propel is a new-generation public relations management (PRM) solution, with a strong focus on helping PR and communications professionals to identify journalists and other key influencers and manage interactions with them.

This Burton-Taylor Media Intelligence Buyer’s Guide provides an independent analysis of the Propel product and the company behind it, in order to help potential users of the service to make better buying decisions.

The Buyer’s Guide provides a systematic analysis of how Propel helps agency and in-house PR and communications professionals to identify the most promising journalists and other key influencers to pitch; track and analyze the resulting coverage in online and social media; and measure and report on the true business impact of their communications activities.

The Buyer’s Guide also provides information on Propel’s company background, strategy, pricing model and competitive positioning.

It presents information on Propel in relation to over 130 criteria, all shown in a clear, easy-to-read presentation format.