The Impact of Covid-19 on the Media Intelligence Industry

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This Burton-Taylor report looks at the impact of the 2020 COVID-19 pandemic on the $4.5 billion global market for Media Intelligence/PR software and information solutions.

It assesses the impact on five market segments: media monitoring; media analysis; journalist/key influencer contact management; press release distribution; and social media management.

The study provides insight into issues including business continuity; most- and least-affected industry sectors; customer relationship challenges; and expectations of providers regarding the impact of the pandemic on their business.

The report draws on Burton-Taylor interviews with senior executives at Media Intelligence providers, public statements by companies active in the sector and analysis of vendor actions since the onset of the crisis, as well as relevant industry and government research.

As a point of comparison, it also provides expert analysis of the impact of the 2008-9 financial crisis on the Media Intelligence industry.

This 55-page analysis is sufficiently detailed to allow Media Intelligence and Public Relations Software/Information providers to understand the likely impact of the pandemic, overall and within individual market segments.

It also provides insight to investors in the industry and their advisors, helping them to make better-informed, more confident and more appropriate investment decisions.

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