Media Intelligence Market Research Overview

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This Burton-Taylor report gives an overview of recent research of interest to providers of Media Intelligence/PR Software and Information tools, serving public relations and communications professionals.

It highlights key research findings relating to

  • Consumers, including shifting traditional and social news consumption patterns and changing levels of trust in news, institutions and spokespeople.
  • Publishing and journalists, including information on the changed business outlook and evolving journalistic methods.
  • PR/communications professionals, including top strategic issues, importance of different communications channels and changing areas of focus and future investment.

This 71-page analysis is designed as a strategic planning aid, to help Media Intelligence providers and their investors to gain a quick understanding of the current market environment.

The report is global scope and summarizes key findings from almost 50 sources. Research relating to the evolving impact of the coronavirus pandemic is included. Forward-looking insights are highlighted wherever available.

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